A Bulletin is the largest standard-sized billboard that delivers maximum exposure to vehicular traffic on expressways, highways and primary arteries. How big is a billboard? Typically 14 feet high and 48 feet wide, a bulletin provides 672 square feet of space for your ad. Bulletins offer unparalleled visibility.
Permanent Bulletins often point travelers to the nearest exit for restaurants, lodging and fuel.
Permanent Bulletins remain in high density locations for maximum advantage. They build familiarity with your brand, so customers will think of you when making purchasing decisions. With our Permanent Bulletin package, your ad remains at one fixed location throughout the duration of your campaign (usually one to 12 months).
Extend your creative into the next dimension with custom 3D extensions.
Take your billboard design to the next level by adding three-dimensional embellishments. Lamar Advertising produces custom 3D objects at its printing facility in Baton Rouge. Share your ideas with a Lamar rep, and they will guide you through every step of the process.
Plywood and adhesive vinyl extensions transformed this Bulletin into a larger-than-life drill.
Boost the impact of your ad with an extension or “cutout” that goes beyond the rectangular space of the billboard. Add creative extensions up to 5 feet at the top, 2 feet at the side and one foot at the bottom. Extensions are available in the following formats: inflatables, mold making, steel, wood, foam and fiberglass.
A Rotary Bulletin package gives you a geographic and demographic advantage: you'll cover more ground and reach more people.
Reach more people and refresh your audience by periodically moving your advertisement. With our Rotary Bulletin package, we move your advertisement from one Bulletin location to another at stated intervals (usually every 60 to 90 days) within a particular market.
After launching Prudential’s new “Bring Your Challenges” platform – the company’s first unified brand effort in 135 years – it decided to tackle one of the biggest…
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A challenger brand in a commodity category, NIVEA sought to differentiate themselves by elevating their product benefit to a meaningful consumer benefit: more kissable lips. Read more »
A network drives viewership in a highly competitive time slot using Digital OOH formats, blanketing the market on the air date to keep the shows top of mind. Read more »
Using out of home formats to tout recent accomplishments to the local community, University of Arizona was able to successfully reinvent its image. Read more »
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"It is such a great privilege to work with [our Lamar artist]. He's very talented, has a great eye for color and is always prompt and obliging."
Temah Copelovitch
Administrator, Chesen Laser Eye Center
"I can't think of any other form of media these days that has the impact of outdoor marketing because every other outlet such as TV, radio and online marketing has become over saturated with options. It certainly has been for us, thanks Lamar!"
Mitch Hedlund
Executive Director, Recycle Across America
"The first day the billboard was up we got sales from the first customer who saw the billboard and came in, it cover[ed] the first two months rental charge. While the billboards were up we had new customers every single day."
Mary Carboneau
Owner, Personalize Embroidery Co.
"I have noticed a significant increase in my sales since I have started using billboard signs.Customers and other businesses ask me about my signs daily."
Tonya Mazurek
Jack & Jill’s Children Clothing Shoppe
"Once my first sign was posted, it was only 10 days before my first call and the closing on that house paid for my sign ten times over."
Max Nolen
Real Estate Agent, Keller Williams Realty
"We asked anyone and everyone how they heard about us. So hearing the many of those that came in say, 'we saw your billboards' was like music to our ears. I’d recommend to anyone to purchase billboards as it is a very effective marketing means."
Arriana Beattie
Marketing Director, Church of Scientology Dallas
"We’ve had the billboard in place for four months now and it seems to be a big success. We have had an increase in sales and new accounts. It’s been a great recognition for us."
John H. Thompson
Owner, John Thompson Insurance
"Lamar’s outdoor campaigns have been a huge asset in helping us get our message out. We often ask our visitors and member, 'How did you hear about this?' The answer was always, 'the billboard'."
Sabrina Stamper
Director of Media Services, First Baptist Church of Lenoir City
Read more success stories on Out-of-Home advertising from our clients.