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"Outdoor is a primary vehicle of our media success; it drives traffic to our shows, and also alerts potential exhibitors that our show date is drawing near. In our tick sheet that asks attendees how they first became aware of the show, outdoor always performs in the top three."

Andrew MacDonald

Blue Water Promotions

"We tend to prefer using outdoor billboard advertising for the best value and largest impact. We do feel that the billboards have had a positive impact on our board recognition and have increased our presence in our targeted communities."

Natalie Buxton

Chair, Tobacco-free North Texas