News & Events

News & Events

RoadNinja App Puts Ninjas in the Spotlight with Interactive Digital Billboard Campaign

RoadNinja, the ultimate interstate travel app that shows users what’s coming up at the next exit, is using social media and digital billboards to highlight the best ninja costumes this Halloween. People can get involved by tweeting a photo of their ninja costume to @road_ninja with the hashtag #ninjasUNITE, and it will appear on Lamar Advertising Company’s digital billboards nationwide.

Photos will be streamed to digital billboards through November 1, 2013.

RoadNinja Halloween Creative on Digital Billboard

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About RoadNinja

RoadNinja is the ultimate interstate travel app that shows users what’s coming up at the next exit. Discover new places, save money with location-specific promotions, plan stops by comparing gas prices and book the cheapest hotel room along your route. View directions, reviews, ratings and photos of business listings. Designate your favorites and choose from over 30 categories to customize your exit list. Connect through social media by sharing promotions and reviews on Facebook, Twitter and Google+. Lamar Advertising Company developed the mobile app for iOS and Android devices. Follow RoadNinja on Facebook, on Twitter @road_ninja or visit for additional information.

Oct 22, 2013

Turning the Waiting Game into an Educational Game at Pittsburgh Bus Shelters

Thanks to WORD PLAY, a game developed by The Fred Rogers Company, waiting for the bus or riding the light rail system can be a fun learning experience for children and parents. Colorful WORD PLAY posters are displayed in 23 of Lamar Advertising Company’s transit shelters throughout the City of Pittsburgh and on Port Authority light rail cars.

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Oct 21, 2013

Cornell NYC Tech Uses Cryptic Advertising to Attract High-Caliber Applicants

Cornell NYC Tech, a new graduate school scheduled to open in 2015, featured programming code on Lamar Advertising's posters and digital billboards to lure tech graduates in a new OOH advertising campaign.

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