News & Events

News & Events

Cornell NYC Tech Uses Cryptic Advertising to Attract High-Caliber Applicants

Cornell NYC Tech is a new graduate school scheduled to open in 2015 that has taken a very unique approach to attracting the right kind of students. Instead of appealing to the masses, their new campaign features programming language instead of clear, concise copy, making sure that only those with the desired skill set apply.

Posters and digital billboards feature a black background that looks just like the terminal you would use to enter lines of code on a computer, with wording written in a common programming language. The school wants to attract entrepreneurial graduates with a strong background in technology before the Roosevelt Island-based school opens.

Cornell NYC Tech ad
An advertisement for Cornell NYC Tech running on one of Lamar's billboards.

The campaign was created by Sullivan NYC, and could be just what the school needs to ensure it has a pool of top talent before it even opens its doors.

The original article appeared on PSFK's website.

Oct 17, 2013

Komen Knoxville Streams Live Tweets on Lamar’s Digital Billboards to Promote Race for the Cure

October is Breast Cancer Awareness month, and the Komen Foundation is using technology and social media in an innovative campaign to promote its Race for the Cure in Knoxville, TN. It’s easy to get involved – all it takes is a tweet. People can show support for a loved one affected by breast cancer by tweeting their name with the hashtag #knoxRFTC, and it will appear on Lamar Advertising Company’s digital billboards throughout Knoxville.

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Oct 3, 2013

OOH was #everywhereUR at the 10th Annual Advertising Week

In anticipation of the 10th Annual Advertising Week in New York on September 23-27, the Outdoor Advertising Association of America (OAAA) and its members launched an out-of-home campaign to spotlight the power of the medium, especially its influential relationship with social media.

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