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"Our organization believes in the billboard campaign as a viable advertising venue for our highway and destination properties. A good billboard has great potential for our highway locations that can drive an average of 5-10 customers per day to our hotel."

Sal Shahriar

Executive Vice President, Hersha Hospitality Management, Inc.

"MillerCoors has focused its marketing primarily on package innovation and I feel that Outdoor is the most effective way of communicating these innovations to our consumer."

W. Scott Simmen

Brand Manager, W&L Sales Company Inc.