News & Events

News & Events

Lamar Launches Digital Billboard Campaign in Support of #ForBlake Good Deeds Movement

Baton Rouge, LA – May 11, 2020 – Lamar Advertising Company is proud to support #ForBlake, the movement that encourages people to perform good deeds in memory of Blake Davis, a young boy who lost his battle to pulmonary hypertension just shy of the age of three in 2019. Blake’s passing prompted the movement that launched on the one-year anniversary of his death to capture, track and share stories of uplifting good deeds and acts of kindness performed in his memory.

“Blake’s memory is an inspiration and a reminder of how meaningful a simple good deed can be, especially during difficult and challenging times,” said Ian Dallimore, Lamar Vice President of Digital Growth. “We are so proud to be part of this campaign and to deploy our digital billboard network to help spread Blake’s legacy and message.”

#ForBlake Digital Poster Lamar Advertising

To elevate awareness of the movement and the #ForBlake brand and website, Lamar is allocating space on 39 digital billboards across the U.S. Southeast. The billboards will display the message, “Each Good Deed Inspires the Next,” and encourage the public to join the movement and continue the legacy of doing good deeds. 

“We are so grateful for Lamar Advertising’s involvement in helping share Blake’s story,” said Hal Brown, CEO of Delta Media, Inc. “He is an inspiration to all and I know more ‘Good Deeds #ForBlake’ will come from this effort. I think it is especially important during these times of uncertainty. I’d like to personally thank John Miller and Ian Dallimore for making this idea a reality.”

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About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 390,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,600 displays. Please feel free to explore our website or contact us at [email protected] for additional information.

Press Contact: 
Allie McAlpin
Communications Director
Lamar Advertising Company
(225) 926-1000
[email protected] 

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