The COVID-19 pandemic has changed our lives and routines seemingly overnight. As is so often the case when our country is confronted by crisis, it has also brought out the best in our healthcare officials, medical experts, first responders, political leaders and so many others who are on the front lines working tirelessly, selflessly and often at risk to themselves to care for the sick and help us all. 

In tribute to all those who are working so hard and, in some cases, putting their own health and safety on the line, Lamar Advertising is showing its gratitude with messages of appreciation and support on digital billboards across the country. These messages will be displayed throughout the duration to serve as a reminder of the sacrifices being made every day to help us overcome these difficult times.