News & Events

News & Events

Lamar Advertising Company Expands Transit Advertising Coverage in Sacramento on Regional Transit Light Rail Trains

Lamar launches first light rail advertising program in Sacramento since 1997

Sacramento, CA – February 28, 2017 – Local, regional and national brands will have more transit advertising opportunities to reach consumers in Sacramento this year, thanks to the Sacramento Regional Transit District’s (RT) new light rail advertising partnership with Lamar Advertising Company (Lamar). Lamar (Nasdaq: LAMR) is pleased to announce that it is now offering advertising formats on RT’s light rail train service.

Advertising on the light rail trains began on January 1, 2017; it is the first light rail advertising program in Sacramento since 1997. RT provides transportation services for approximately 1.5 million residents in Sacramento County. The light rail trains serve 52 stations and 43 miles of track, offering service in Downtown Sacramento, State Capitol, Highway 50, Interstate 80, Historic Folsom, Rancho Cordova and Elk Grove.

Advertising benefits on RT light rail trains include:
  • Exposure to thousands of motorists, pedestrians and commuters daily
  • Unparalleled Downtown Sacramento/State Capitol coverage – every light rail train passes through the heavily populated downtown area
  • High-quality exterior and interior displays on three dedicated train lines that travel by restaurants, community colleges, shopping districts, business districts and Golden 1 Center
Lamar Advertising Sacramento Light Rail Advertising

Lamar Advertising Sacramento Light Rail Advertising
Photos: Advertisements running on Light Rail inventory in Downtown Sacramento.

“We are excited to provide our customers with an opportunity to get in front of the thousands of motorists and commuters traveling into Downtown Sacramento and the surrounding suburbs on a daily basis,” said Amy Mahon, Market Manager of Lamar Advertising of Sacramento. “This is the first time light rail advertising has been offered in Sacramento for almost 20 years, and our displays offer unparalleled coverage in some of the most densely populated areas frequented by students, professionals and commuters. We are looking forward to helping our customers reach captive audiences with our new light rail advertising inventory.”

Lamar offers both exterior and interior transit advertising options on the RT light rail trains. In addition to its new light rail advertising formats, Lamar offers advertising displays on 175 buses across more than 60 routes in Sacramento, reaching consumers as they travel throughout the metro area.

For more information about advertising in Sacramento, please visit

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About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 325,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,500 displays. Please feel free to explore our website or contact us for additional information.

Press Contacts:

Amy Mahon
Market Manager
Lamar Advertising of Sacramento
(916) 708-8446
[email protected]

Allie McAlpin
Communications Director
Lamar Advertising Company
(225) 926-1000
[email protected]

Feb 23, 2017

Lamar Advertising Company Announces Cash Dividend on Common Stock

Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $0.83 per share payable on March 31, 2017 to stockholders of record of Lamar’s Class A common stock and Class B common stock on March 15, 2017.

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Feb 22, 2017

Lamar Advertising Company Announces Fourth Quarter and Year End 2016 Operating Results

Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces the Company’s operating results for the fourth quarter and year ended December 31, 2016.

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