Giving Back

Giving Back

Digital Capabilities

With Lamar's digital capabilities, the possibilities are endless. Display relevant messages based on the time of day, user-generated content, countdowns, live scores, traffic, trending items, weather triggers or social media on our digital billboards.

Interested in advertising on a digital billboard in your market? Contact a local sales rep »

Day Parting/Relevant Content
Deliver relevant messages to consumers by rotating multiple designs based on the time of day. The creative will automatically change based on the specified time.

Digital Billboard

User-Generated Content
Turn customers into copywriters with our digital technology. We can pull images or text from your website or social media accounts and display it on our digital billboards in real time. It’s a great way to create a one to one relationship with consumers and establish brand ambassadors for your business or service.

Digital Billboard

Countdowns
Lamar's digital billboards know the current date and time at their location. The billboard can count down to a specific day or time, even down to the second. The countdown updates automatically every time your message plays.

Digital Billboard Countdown

Live Scores
Display live scores on our digital billboards. Scores update in real time and are available for almost all sports teams.

Digital Billboard

Traffic
Change your message dynamically based on traffic conditions. We can also broadcast real-time traffic incident reports and travel time from Point A to Point B on our digital billboards.

Digital Billboard

Trending Items
Promote trending items (based on website click through rates) in real time by displaying images, text and current price on our digital billboards.

Digital Billboard

Weather Triggers
We can automatically change your message based on the weather in the driving environment. Sensors on our digital billboards receive weather information, allowing ads to feature current conditions, local forecast or temperature.

Digital Billboard

Social Media
Combine Digital Out-of-Home and Social Media to extend the conversation where people are making buying decisions. We can stream content from Facebook, Twitter, Instagram, FourSquare and Google+ to our digital billboards.

Digital Billboard

3D Billboards

Mammoth 3D Innovation

We're constantly thinking of new ways to help our clients enhance their advertisements. Looking to extend your creative into the next dimension? We produce custom 3D billboard embellishments at our Lamar Graphics facility.

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Monitoring Digital Billboards

Lamar Network Operating Center

Lamar's Network Operating Center provides technical support for our digital network. Employees monitor digital billboards across the country on a daily basis to ensure the quality and reliability of the entire network.

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