After a billboard is taken down, it doesn't go to the landfill.

Lamar has a dedicated recycling program to capture billboard vinyls post-use. Billboards are printed on recyclable polyethylene substrates, and these materials are recycled into plastic resins that can be extruded or molded into new products, such as rail ties, nursery pots, or shipping pallets.

We also re-purpose old billboards and donate them to be remade into unique eco-friendly products that can be reused, such as surfboard bags, tote bags and backpacks.


Lamar partnered with RAREFORM, a company that takes old billboards and turns them into unique products, such as surfboard bags (pictured above).