GPS Vehicle Tracking
Fundamentally, Lamar’s outdoor operations division is our delivery service. Our fleet consists of over 1,150 vehicles of various types: pickup trucks and vans, flatbeds, bucket trucks, cranes, etc.  Lamar has installed a system of GPS tracking and vehicle telemetry sensors that report vehicle location and operating characteristics in real time.



This monitoring results in reduced idle time, closer adherence to speeding laws, more efficient routing, greater productivity and safer operations. We are able to reduce both miles driven and fuel used, and improve our vehicle maintenance, resulting in increased MPG (lower fuel use) and longer vehicle life (decreased carbon footprint, as fewer new vehicles are required).

All of these system features have a direct and positive impact on miles driven, total fuel consumption, vehicle MPG, numbers of trucks required, truck replacement intervals, operating productivity and safety.