Eco-Friendly Printing Substrates
Lamar led the move to make recyclable polyethylene (PE) materials the printing substrate of choice in the out-of-home advertising industry, replacing both paper and PVC. Following an extensive R&D program, Lamar unveiled the industry’s first PE billboards in 2008. These billboards and posters are completely recyclable and are much lighter than paper and PVC, making shipping more efficient and saving on fuel.

Currently, this program results in well over 1,500 tons a year of waste materials that can be recycled instead of thrown away.



Recycling Program
Lamar has a dedicated recycling program to capture all these materials post-use. The materials are recycled into plastic resins that can be extruded or molded into new products, such as rail ties, nursery pots, or shipping pallets.

In addition to the recyclability of the product, polyethylene billboards are much lighter than either paper or PVC, so shipping efficiency and fuel savings are both improved, and the lighter materials are much more worker-friendly.