Giving Back

Giving Back

Supporting Law Enforcement

Lamar has a long history of public service. We donate millions of dollars’ worth of advertising space each year to help law enforcement and nonprofit organizations communicate important information to the public.

We partner with the Outdoor Advertising Association of America (OAAA) and local and federal law enforcement agencies such as the FBI, FEMA and the National Center for Missing and Exploited Children. Our billboards have led to the direct apprehension of fugitives and criminals and helped law enforcement recover missing children.

On October 14, 2014, the National Center for Missing & Exploited Children, along with the Stearns County Sheriff’s Office, Minnesota Bureau of Criminal Apprehension and the FBI, launched a new effort asking the public for help in the continuing search for Jacob Wetterling. Jacob was abducted from Saint Joseph, Minnesota, when he was 11 years old. On October 22, 2014, he will have been missing for 25 years. Jacob’s story was recently featured on CNN’s “The Hunt With John Walsh” which generated many tips and elevated public awareness of the case. The new initiative builds from this progress with a billboard campaign.

Lamar Advertising Donates Billboards for NCMEC Campaign to Find Jacob Wetterling

Lamar Advertising Company donated billboard space in Minnesota to help generate tips and elevate public awareness of the case. The billboards feature Jacob’s picture and age progression and ask the public to call NCMEC at 1-800-THE-LOST (1-800-843-5678) with any information they have that might help law enforcement find Jacob. Billboard locations were selected near the area where Jacob went missing.

Lamar Advertising NCMEC Press Conference Jacob Wetterling

NCMEC hosted a press conference on October 14, 2014 to discuss the new billboard campaign to find Jacob Wetterling. Press conference participants included: Patty and Jerry Wetterling, Jacob Wetterling’s parents; John Ryan, NCMEC president and CEO; John Sanner, Stearns County Sheriff; Chris Golomb, Acting ASAC, FBI Minneapolis Division; Wade Setter, Superintendent, Minnesota Bureau of Criminal Apprehension; Mark Devore, VP/General Manager Lamar Advertising Company St. Cloud; Kelvin Miller, Corporate Vice President of Communications, Lifetouch Photography.

The public is urged to call NCMEC at 1-800-THE-LOST with any information that will help law enforcement find Jacob.

Watch a segment about the billboard campaign on CBS Minnesota »

Art Everywhere

Art Everywhere US Outdoor Exhibition

Lamar donated space on over 950 Bulletins, Posters, Shelters and Digital Billboards for the Art Everywhere campaign, an initiative by leading museums and the billboard industry to create one of the largest outdoor art exhibitions in the country.

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Donating Billboards

Donating Old Billboards

We extend the life of old billboards by donating them to the community. They have provided temporary roofs for storm victims, served as canvases for aspiring artists and some even become surfboard bags.

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