Digital

Digital Billboards

Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. With Lamar's digital technology, the possibilities are endless.

  • Ads rotate in a slide show fashion every 6 to 8 seconds
  • Located on highways, major arteries and city streets
  • Change your message as often as you want with no production cost
  • Stream live data and user-generated content from your website/social media in real time
  • Display your ad within minutes
  • Download Product Fact Sheet »

Features & Specs

Live Countdowns

Muddy Water Paddle Company used Digital Billboards to promote their annual Paddle Battle Race and keep consumers engaged.

Display a live countdown on our Digital Billboards to generate awareness and excitement for upcoming events or store openings. Our Digital Billboards can count down to a specific day or time, even down to the second. The countdown updates automatically with every rotation of the board.

Amplify Message Relevance

Target used our digital capabilities and real time data to connect with shoppers and drive consumers to their store locations.

The flexibility of our Digital Billboards allows you to change your message based on the time of day, traffic conditions and more. We can tap into the local forecast and trigger relevant designs to run when it's rainy vs. sunny. We can even play designs based on the pollen level or the outcome of a football game!

Mobile Integration

Under Armour connected mobile with Digital Out-of-Home to promote Stephen Curry's 2014 NBA All Star appearance and the launch of the Under Armour Anatomix Spawn shoe.

Complement and increase the impact of your mobile ad campaign with Digital Out-of-Home. Using geo-fencing capabilities, we can serve mobile ads to your target audience when they’re in proximity to a billboard, event venue, retail location, etc. When people aren’t looking at their mobile device, outdoor media reinforces your message and connects audiences with brands.

Social Media

Stream tweets in real time directly to our Digital Billboards.

Combine Digital Out-of-Home and Social Media to extend the conversation where people are making buying decisions. We can stream content from Facebook, Twitter, Instagram, FourSquare and Google+ to our Digital Billboards. Don’t worry about filters; our Network Operating Center (NOC) covers that for you.

Dynamic Capabilities

Transform our Digital Billboards into giant scoreboards with live updates from sporting events.

Change your message weekly, daily, hourly or in real time – it’s up to you. Anything that is live on a website can be streamed to our Digital Billboards in real time. This includes countdowns, time, temperature, live scores, news feeds, trending items and more.

User-Generated Content

Display images or text from your website or social media account on our Digital Billboards.

Turn customers into copywriters with our Digital technology. We can pull images or text from your website or social media accounts and display it on our Digital Billboards in real time. It’s a great way to create a one to one relationship with consumers and establish brand ambassadors for your business or service.

Markets

We offer advertising space on Digital Billboards in the following markets:

United States

Alabama

Birmingham | Birmingham
Decatur | Decatur-Shoals
Gadsden | Gadsden
Huntsville | Huntsville
Montgomery | Montgomery
Tuscaloosa | Tuscaloosa

Arizona

Bullhead City | Laughlin-Bullhead
Phoenix | Phoenix

Arkansas

Jonesboro | Northeast Arkansas
Little Rock | Little Rock

California

Bakersfield | Bakersfield
Lancaster | Lancaster, CA
Los Angeles | Los Angeles
Palm Desert | Palm Springs

Colorado

Colorado Springs | Colorado Springs-Pueblo
Denver | Denver
Fort Collins | Northern Colorado

Connecticut

Florida

Daytona Beach | Daytona Beach
Fort Myers | Fort Myers
Ft. Walton Beach | Fort Walton-Destin
Lakeland | Lakeland
Ocala | Ocala
Orlando | Orlando
Panama City | Panama City
Pensacola | Pensacola
Tallahassee | Tallahassee

Georgia

Augusta | Augusta
Brunswick | Brunswick
Macon | Macon
Peachtree Corners | Atlanta
Rome | Rome
Savannah | Savannah

Idaho

Boise | Boise

Illinois

Carbon Cliff | Quad Cities
Chicago | Chicago
Forsyth | Decatur, IL
Rockford | Rockford-Freeport

Indiana

Evansville | Evansville
Indianapolis | Indianapolis-Bloomington
Terre Haute | Terre Haute

Iowa

Cedar Rapids | Cedar Rapids-Waterloo
Dubuque | Dubuque
Urbandale | Des Moines

Kansas

Topeka | Topeka-Wichita

Kentucky

Paducah | Paducah

Louisiana

Alexandria | Alexandria
Baton Rouge | Baton Rouge
Hammond | Hammond-Northshore
Houma | Houma
Lafayette | Lafayette
Monroe | Monroe
New Orleans | New Orleans

Massachusetts

Michigan

Freeland | Saginaw-Port Huron
Muskegon | Muskegon
Traverse City | Traverse City
Westland | Detroit

Minnesota

Proctor | Duluth-Superior
Sauk Rapids | St. Cloud

Mississippi

Columbus | Columbus, MS
Corinth | Corinth, MS
Greenville | Greenville
Hattiesburg | Hattiesburg
Meridian | Meridian
Pearl | Jackson, MS

Missouri

Bonne Terre | St. Louis-East Missouri
Hannibal | Hannibal
Joplin | Joplin
Kansas City | Kansas City
Osage Beach | Columbia-Jefferson City
Springfield | Springfield

Montana

Billings | Montana

Nebraska

Omaha | Omaha

Nevada

Las Vegas | Las Vegas

New Mexico

Albuquerque | New Mexico-El Paso

New York

Albany | Albany
Buffalo | Buffalo
Rochester | Rochester
Syracuse | Syracuse

North Carolina

Elizabethtown | Eastern North Carolina
Granite Falls | Lenoir
Hendersonville | Asheville-Charlotte
Rocky Mount | Raleigh-Durham

Ohio

Cincinnati | Cincinnati
Columbus | Columbus, OH
Dayton | Dayton
Girard | Youngstown
St. Clairsville | Wheeling

Oklahoma

Oklahoma City | Oklahoma City
Tulsa | Tulsa

Oregon

Eugene | Eugene
Portland | Portland
Salem | Salem, OR

Pennsylvania

Duncansville | Altoona-Johnstown
Erie | Erie
Lemoyne | Harrisburg
Philadelphia | Philadelphia
Pittsburgh | Pittsburgh
Reading | Reading
Williamsport | Williamsport

Rhode Island

East Providence | Providence

South Carolina

Columbia | Columbia, SC
Myrtle Beach | Myrtle Beach

South Dakota

Rapid City | Rapid City
Sioux Falls | Sioux Falls

Tennessee

Clarksville | Clarksville
Cookeville | Cookeville
Jackson | Jackson, TN
Kingsport | Tri-Cities
Knoxville | Knoxville
Memphis | Memphis
Nashville | Nashville

Texas

Abilene | Abilene
Arlington | Dallas-Fort Worth
Beaumont | Beaumont
Corpus Christi | Corpus Christi
Laredo | Laredo
Midland | Midland-Odessa
San Angelo | San Angelo
Temple | Temple
Tyler | Tyler-Longview
Victoria | Victoria
Wolfforth | Lubbock

Virginia

Richmond | Richmond
Roanoke | Roanoke-Lynchburg

Washington

Seattle | Seattle-Tacoma
Spokane | Spokane

West Virginia

Bridgeport | Bridgeport, WV
Princeton | Bluefield-Beckley

Wisconsin

De Pere | Green Bay
Marshfield | Central Wisconsin
Milwaukee | Milwaukee
Sheboygan | Sheboygan

Canada

Ontario

Ontario | Ontario

Puerto Rico

Puerto Rico

Guaynabo | Puerto Rico

Case Studies

Learn more from our full list of great case studies

Creative

Get inspired with more creative examples online.

Client Stories

Read more success stories on Out-of-Home advertising from our clients.

Browse Inventory

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Contact Our Digital Team

Take your advertising to a new level with Lamar's Digital capabilities.

Follow Our Digital Blog

Check out the latest Digital OOH campaigns on our blog.