Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. With Lamar's digital technology, the possibilities are endless.
Stream tweets in real time directly to our Digital Billboards.
Combine Digital Out-of-Home and Social Media to extend the conversation where people are making buying decisions. We can stream content from Facebook, Twitter, Instagram, FourSquare and Google+ to our Digital Billboards. Don’t worry about filters; our Network Operating Center (NOC) covers that for you.
Transform our Digital Billboards into giant scoreboards with live updates from sporting events.
Change your message weekly, daily, hourly or in real time – it’s up to you. Anything that is live on a website can be streamed to our Digital Billboards in real time. This includes countdowns, time, temperature, live scores, news feeds, trending items and more.
Display images or text from your website or social media account on our Digital Billboards.
Turn customers into copywriters with our Digital technology. We can pull images or text from your website or social media accounts and display it on our Digital Billboards in real time. It’s a great way to create a one to one relationship with consumers and establish brand ambassadors for your business or service.
Stay relevant and trigger specific designs to run on our Digital Billboards based on the day, time, weather and more.
The flexibility of our Digital Billboards allows you to change your message based on the day, time, weather, location, season, etc. We can tap into the local forecast and “trigger” specific designs when it's raining, sunny or cold. Or let us know the time of day and we'll “trigger” different designs during drive time, lunch and happy hour.
After launching Prudential’s new “Bring Your Challenges” platform – the company’s first unified brand effort in 135 years – it decided to tackle one of the biggest…
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Using Digital Out-of-Home to engage the local community, Finnegans, a regional brewery, successfully publicized a limited release beer.
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TBS needed to keep postseason games top of mind with their viewers. Taking advantage of out-of-home digital formats, they were able to provide up-to-the-minute information on…
The Los Angeles Philharmonic is widely regarded as one of the most innovative and forward-thinking orchestras in America. The 2008-09 season marked the end of world-renowned music director and conductor…
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Get inspired with more creative examples online.
"The use of your digital billboards has increased our revenues by 30% and leads by 50%. Your advertising has the community talking about us and our brand."
Executive Director, The Arc of Volusia
"I have been 100% satisfied with the results I have gotten thus far. We have had numerous phone calls from consumers telling us that they have seen our boards."
General Manager, Columbiana Chevrolet Hummer, Inc
"Lamar has done more to develop Digital OOH inventory than any other operator. They are constantly challenging the status quo and looking for new ways to take out-of-home to the next level."
Director, [d]theory Agency
"The constant 24-hour presence in the market with the digital display boards has helped us brand our dealership. We are constantly getting more creative with our advertising efforts and the digital display network gives us a great opportunity to do just that."
General Manager, Crown Chrysler Jeep, Inc.
"We received more business during that one month than any other advertising we have done in the past. Most of the calls, stop-ins and comments from the digital board were all brand new customers."
Owner, Unique Cycle Supplies
"Lamar's digital presence is one of the best in the country. Backed by a great digital team, their network of inventory and technology is impressive. Lamar continues to invest in the best technology to support their digital business."
"The digital boards are fantastic. They have given us the ability to regularly change our message, something we wouldn't be able to afford with regular billboards. We are very happy to be a part of the next generation of billboard advertising."
Marketing Specialist, Port Huron Hospital
"The digital billboards were really a no brainer for us. They gave us the ability to keep our message fresh with a rotation of layouts on the same sign. They also gave us the opportunity to keep our message timely, reflecting our current homestands, day of the week promotions, etc."
Assistant General Manager, The Reading Phillies
Read more success stories on Out-of-Home advertising from our clients.
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