Research

Research

Transit ads get noticed by shoppers and social media users.

According to a Canadian shopper survey conducted by Toronto-based BrandSpark International, transit advertising remains one of the top forms of media in terms of influencing Canadian shoppers and social media users.

The survey was conducted with over 100,000 Canadian shoppers. The Out-of-Home Marketing Association of Canada (OMAC) revealed the findings of the Canadian shopper survey.

Shoppers Pay Attention to Transit Ads
Always/Sometimes notice transit ads (buses, streetcars, trains, subways)

Transit Ads Get Noticed Statistic

Sources: OMAC, BrandSpark 2014 Canadian Shopper Study; >100K respondents age 18+ who do some of the household shopping

Urban Shoppers Pay Attention to Transit Ads*
*Always/sometimes notice ads on buses, streetcars, trains and subways

Toronto Shoppers Notice Transit Ads

Vancouver Shoppers Notice Transit Ads

Montreal Shoppers Notice Transit Ads

Sources: OMAC, BrandSpark 2014 Canadian Shopper Study; >100K respondents age 18+ who do some of the household shopping

Social Media Users Pay Attention to Transit Ads
Always/sometimes notice transit ads

Social Media Users See Transit Ads

Sources: OMAC, BrandSpark 2014 Canadian Shopper Study; >100K respondents age 18+ who do some of the household shopping

Download the Canadian Shopper Study Stats »