Whether you’re trying to build momentum from a new product launch or reposition a well-known brand, OOH is the perfect fit for retail and apparel.
Is one of the last messages a consumer receives before making a buy decision
Drives store traffic
Targets consumers in close proximity to retailers
Drives web traffic
Can be used with an SMS or QR Code campaign to offer product information or coupons
Source: Posterscope OCS Study, Arbitron, Scarborough