2 out of 5 consumers are last minute shoppers. These last minute shoppers are an audience heavily influenced by ads encountered on their way to groceries stores, drug stores and restaurants. OOH can put you in the middle of their last minute decisions.
Last minute or not, the majority of people shop on their way home. Reach them on the drive.
Primary shoppers are more heavily exposed to OOH than any other media. Incorporate Out-of-Home media into your advertising plans to reach more shoppers on the way to make a purchase.
Source: Posterscope OCS Survey, Arbitron Out-of-Home Advertising Study, Arbitron In-Car Study