There is no better time to reach potential car buyers than while they are driving.
A study from Posterscope
found that 87.5% of people who consider themselves car aficionados notice ads on roadside billboards. It also revealed that 83% are heavily exposed to OOH advertising, while only 41% were heavily exposed to TV ads.
According to Scarborough
, 38% of people who plan to buy a new car next year are heavy drivers, and 63% of them commute to work every day. Only 31% are getting a daily newspaper, and those subscribers might not be seeing your ads.
Heavy drivers (people who are heavily exposed to out-of-home ads) are planning to buy these types of cars:
Mid-size Car 22%
Compact Car 13%
Full-size Car 12%
Out-of-Home reaches car buyers. Show them your makes and models on eye-catching OOH displays.
Source: Posterscope OCS Study, Scarborough USA