Research

Research

The survey shows the growth in daily mileage between 2009 and 2014.

The American Automobile Association released their American Driver Survey, and it shows growth in the daily mileage between 2009 and 2014. The data was collected over a year from May 2013 through May 31, 2014 among 3,319 drivers nationwide and revealed these key facts:

  • Drivers 16 and older drive, on average, 29.2 miles per day or 10,658 miles a year, up  from 29.0 miles per day in 2009
  • Among Adults 16-34, miles per day grew a whopping 20%
  • There is a direct correlation between level of education and daily miles driven, with the most educated segment of the population driving the most
  • Men reported driving more miles than women
  • Caucasians reported driving more miles than respondents of other races, with Hispanic respondents reported driving the least
  • Teenagers and drivers ages 75+ also drive significantly fewer miles on average
  • About 50% of all miles driven are in a car, and another 40% in an SUV or pickup truck (van, minivan, and motorcycles are the other 10%)
  • People drive, on average, more on weekdays and less on weekends
  • There is a significant mileage gap between rural and urban drivers, but the gap is smaller on the weekends than on weekdays
  • People drive, on average, less during the winter months and more during the summer months
The study revealed some significant differences in daily driving patterns with Thursdays as the most traveled day.

AAA American Driver Survey
OOH reaches consumers during the 70% of waking hours they're away from home - and especially when they're on the road. The Arbitron OOH advertising study found:
AAA American Driver Survey
Source: Nielsen, AAA, Arbitron