Lamar Advertising’s Bay Area coverage offers exposure to the #5 DMA through transit advertising.  These markets fill in the gaps where billboards are zoned out, reaching 65% of the Bay Area all day, every day.  Covering Santa Clara, San Mateo, Contra Costa, Marin and South Alameda Counties, Lamar Bay Area provides exposure to an affluent, household income demographic that is difficult to reach and much sought after.