News & Events

News & Events

Bold New Billboard Campaign Brings Awareness to Ohio Housing Market

Cowan Realtors Encourages Lima Residents to “Start Packing” in New Advertising Campaign

Baton Rouge, LA – March 26, 2014 – The unusual cold winter that recently swept across North America could potentially be the cause of a significant decline in the housing market in the state of Ohio. However, Cowan Realtors does not see this as a threat to their real estate agency. The Lima-based company turned this into an opportunity and made headway on their “Start Packing” out-of-home advertising campaign with Lamar Advertising.

The centerpiece billboard, which stands at the corner of Shawnee and Cable Road, features extensions to give the illusion of moving boxes stacked on top of each other. Ten additional billboards located around Lima will deliver the message to thousands of residents throughout the market.

“Cowan Realtors wanted to bring awareness to the thriving housing market in Lima,” said Lamar Advertising Account Executive Kurt Recker. “They decided to use extensions on the billboard to create a bold, impactful design.”

Billboard
The Cowan Realtors “Start Packing” campaign includes a billboard with extensions, and 10 posters around the Lima area.

Bev Sweeney proudly serves as the owner of the longtime industry leader, Cowan Realtors. “Our real estate agency is and has been the Lima area’s #1 sales leader for over twenty years,” says Sweeney. “The ‘Start Packing’ advertising campaign is reaching consumers at the perfect time. Interest rates are still low, banks are eager to loan, and there are hundreds of great homes on the market.”

The advertising campaign will run throughout the spring.

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About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm.  Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs.  Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising.  In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. We have a lot to offer, but it all serves one purpose: helping our clients stand out. Please feel free to explore our website www.lamar.com for additional information.

About Cowan Realtors
Cowan Realtors is and has been the Lima areas #1 sales leader for over twenty years. Our fundamental commitment is to not only sell homes, but also provide the highest quality of real estate services to our clients. Our team of experienced real estate agents serves the following areas: Ada, Bath, Bluffton, Cridersville, Delphos, Elida, Harrod, Lafayette, Lima, Perry, Shawnee, Spencerville, St. Marys, Wapakoneta. Whether you are buying or selling a home, let the power of Cowan work for you. Visit www.cowanrealtors.com to learn more.

Press Contacts:

Beverly Sweeney Allie McAlpin
Owner Marketing Communications Director
Cowan Realtors Lamar Advertising Company
(419) 222-1212 (225) 926-1000
bird@cowanrealtors.com amcalpin@lamar.com


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