Baton Rouge, LA – September 6, 2012 – Just in time for back to school, Lamar Advertising Company (Nasdaq: LAMR) and TeachersCount are teaming up on an ongoing basis to recognize teachers and highlight the impact that educators have on their students and on our country. TeachersCount is a non-profit organization whose mission is to raise the status of the teaching profession in America and to provide resources to the education community. To help them succeed, Lamar Advertising has committed millions of dollars of media space on its digital billboards nationwide.
“Teachers are the backbone of our nation,” said Sean Reilly, Chief Executive Officer of Lamar Advertising Company. “We are proud to support TeachersCount and hope to draw attention to the critical role that teachers play through this partnership.”
Lamar Advertising Company and TeachersCount are kicking off the partnership with the “Behind Every Famous Person is a Fabulous Teacher” campaign. Digital billboards will display celebrities with their favorite teacher in an effort to expose the undeniable impact that our nation’s teachers have on their students. Taye Diggs, Edie Falco, James Franco, Maggie Gyllenhaal, Wynonna Judd, Miranda Lambert and Carrie Underwood are in the first round of celebrities featured on digital billboards. Up to 30 other celebrities and their teachers will run on billboards in the coming months as part of the national initiative.
“With over 49.4 million students attending public elementary and secondary schools and 3.7 million full-time-equivalent elementary and secondary school teachers returning in the fall of 2012, the need to retain and recruit, as well as recognize our nation’s educators has never been more crucial,” said Diana Burroughs, Executive Director of TeachersCount. “We are truly grateful to have Lamar Advertising Company’s support.”
Images: TeachersCount PSA with James Franco and Maggie Gyllenhaal running on Lamar Advertising Company’s digital billboards nationwide.
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About Lamar Advertising
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 media companies across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 media companies devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale.