Baton Rouge, LA – August 1, 2012 – Commuters in the city of Sacramento, CA will have eye-catching ads to look at on buses for the next five years, thanks to a new transit advertising contract. Lamar Advertising Company (Nasdaq: LAMR) signed a transit advertising agreement with Sacramento Regional Transit for a five year term through 2017.
"It's great to be in business in Sacramento,” said Casey Sexton, General Manager of Lamar Transit Advertising in Sacramento. “This is a new market for Lamar, and we are so pleased to have a presence here in the sixth-largest city in California.”
The transit fleet includes 175 buses, which serve 1.4 million residents in the city of Sacramento. The buses cover 418 square Miles in Sacramento and operate 69 total routes, providing transportation between popular destinations in Roseland, Land Park, Elk Grove, Arden Arcade, Citrus Heights, Folsom, Fair Oaks, East Sacramento/Midtown and the Downtown Sacramento area. Lamar Transit Advertising connects advertising agencies and direct clients to the transit advertising medium, displaying advertisers’ messages on the interiors and exteriors of Sacramento Regional Transit buses.
“There is very little outdoor advertising space in Downtown Sacramento, so we look forward to helping local businesses reach their audience with our bus ads,” adds Sexton. “This is a tremendous market for national advertisers as well.”
(Images shown: Bus advertisements running on Lamar Transit Advertising’s space in Sacramento, CA.)
For additional information, images or general media inquiries please contact:
Manager of Marketing Communications
General Manager, Lamar Transit Advertising
About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 offices across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 offices devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale