Poster billboards bring your message to a local audience and impact your customers where they live, work and play. When you’re launching a new product, making a name change or trying to get a message out in the shortest amount of time possible, Posters are the way to go.
Poster packages are designed to saturate the market and reach customers where they live, work and play.
Reach a wide audience and make a dramatic impact by flooding the market with Poster ads. With our Poster package, your ad will run simultaneously on several different Poster locations in a specified market area to saturate the region (typically for 30 and 60 day periods).
Lamar led the move to replace paper and PVC as the default printing materials in the OOH industry. We developed the industry's first recyclable billboard material, saving over 1,500 tons of waste per year.
Poster ads are printed on a lightweight, recyclable substrate called PosterFlex. This revolutionary material is installed as a single sheet onto the structure without the use of glue. It provides a seamless appearance, prevents flagging and is 100% weather resistant, so your ad will look perfect even after the campaign is over.
Using Out-of-Home media to target consumers close to the point of purchase, Kraft increased their Back to Nature brand awareness in a competitive category. Read more »
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This established retailer educated their consumers about its expanded offerings with strategic messaging near the point of purchase to remain top-of-mind. Read more »
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"We tried outdoor advertising four years ago and almost instantly our customer traffic increased by 50%. Now four years and eight poster programs later, we have come to depend on outdoor advertising as our #1 advertising medium."
Lea Snell
Director, Wee Swamp Consignment Shop
"We have found that rotating posters with a similar creative design allows us to reinforce our brand. This has helped all aspects of our business to grow."
Carrie Jester-Mullins
Manager, Jester Jewelers
"I just wanted to let you know how well that billboard is working. We've had it in place for four months now and it seems to be a big success. We have had an increase in sales and new accounts. It's been a great recognition for us."
John H. Thompson
Owner, John Thompson Insurance
"...our outdoor campaign has become a key component in our overall advertising strategy based on value received for dollars invested."
Andrea Reid Wade
Owner, Reid's Fine Furnishings
Read more success stories on Out-of-Home advertising from our clients.