News & Events

News & Events

Valentine's Day Inspiration

We hope you have a fabulous Valentine’s Day this weekend! As you are driving around town, be sure to check out some of our Valentine’s themed billboards, like this one promoting shelter pet adoption.

Lamar of Roanoke Valentines Day

With Lamar's digital network and capabilities, it is never too late to advertise holiday specials. We can push last minute creative to our digital billboards with quick turnaround and no production cost! Check out our Digital Capabilities here »

For additional inspiration, browse through some of our Valentine's Day related creative.

And remember, whether it’s for a special day or ANY day, we’re here for your advertising needs too! Contact our team at (540) 345-0494 to get started.

Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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