News & Events

News & Events

Happy Holidays

Merry Christmas and Happy New Year from Lamar of Roanoke! Have a safe and wonderful holiday season!


Jul 2, 2018

Lamar Advertising and Partners Launch Data-Powered Digital Outdoor Campaign in Los Angeles for Delta and Equinox

Lamar Advertising Company is teaming up with Wieden+Kennedy, OMA, Clear Channel Outdoor and Wow Media as part of a dynamic digital billboard campaign using real-time flight data to encourage weary international travelers arriving at Los Angeles International Airport (LAX) to “sweat away” their jet lag.

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Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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