News & Events

News & Events

What a Busy May!

This spring has been very busy for Lamar Advertising of Roanoke, but last week was particularly eventful. On Wednesday, our Lamar Digital Strategist, Cydney Palmer, visited from Baton Rouge to speak with our local American Advertising Federation of Roanoke. Lamar of Roanoke sponsored the lunch which was held at the beautiful Hotel Roanoke.  Cydney presented some incredibly valuable information about our digital display panels and the use of iSpots, or dynamic digital designs.


A buffet lunch was prepared for the presentation by Cydney Palmer.


The gorgeous table settings.


Cydney gave an incredible presentation.


The event had a large crowd.

Thursday, the ladies of our office were honored to attend the Go Red for Women Luncheon, also at the Hotel Roanoke. Lamar of Roanoke proudly sponsored this event as well. According to the American Heart Association’s website, “Go Red for Women is the American Heart Association’s campaign to increase awareness of heart disease and stroke in women and to inspire them to take charge of their heart health. One in three women suffers in silence, and almost one woman dies every minute of this largely preventable disease.” All of our attendees thoroughly enjoyed bonding with other women to raise awareness for a very worthy cause.

On Friday, we finished off the week with a company picnic. It was the perfect end to a fabulous week!

Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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