News & Events

News & Events

Environmental Initiatives

At Lamar, we are committed to sustainable business practices. Our ongoing strategies are designed to improve operational and energy efficiency, while minimizing our impact on the environment.

We have spent years spearheading innovation in energy efficiency, lighting control, renewable energy and recycling. We are constantly seeking out and evaluating new technologies and processes that will allow this important work to continue.

Learn more about Lamar's green initiatives »

Lamar Advertising Company Environmental Initiatives


Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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