News & Events

News & Events

A Behind-the-Scenes Look at Improving Energy Efficiency on Billboards in Roanoke

At Lamar Advertising, we are committed to the environment. Energy efficiency is one of our main goals. Lamar has installed over 10,000 LED lights on billboard structures in Florida, Louisiana and the Northeast, resulting in a 73% reduction in energy consumption.

In Roanoke, we're replacing our digital billboard panels with energy-efficient LED lights. Check out the photos below for a behind-the-scenes look at how this is accomplished.

Digital Panel Reface
This digital billboard panel is being completely replaced with energy-efficient LED lights. The crane is set up, and our operations team begins cutting the steel holding the panel to the structure.

Digital Panel Reface
Next, the team sprays water to douse any sparks from the torch used to cut the metal.

Digital Panel Reface
The opposite side of the structure is being re-faced rather than completely replaced. You can see half of the new re-facing completed on the left side. The right side is the old lighting system and damage is visible.

Digital Panel Reface
At this point, only a few more cuts are necessary and then the panel will be free.

Digital Panel Reface
The panel has been safely removed!

Digital Panel Reface
The crane operator skillfully maneuvers the panel away from the billboard structure.

Digital Panel Reface

Digital Panel Reface
Here's a great view of the panel that has been removed from the billboard. It’s amazing how large these panels are up close!

Digital Panel Reface
Not much further!

Digital Panel Reface
Almost there!

Digital Panel Reface
The panel is safely moved to the ground. Job well done!

Digital Panel Reface

Digital Panel Reface
In the two photos above, you can see the bare structure without the panel attached.

The installation of the new panel with LED lights went just as smoothly as the removal of the old one. This is just one of the ways in which Lamar is improving operational and energy efficiency, while minimizing our impact on the environment.

To learn more about Lamar's environmental initiatives, please visit our Giving Back page.

Nov 28, 2017

Lamar Advertising Company Announces Cash Dividend on Common Stock

Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $0.83 per share payable on December 29, 2017 to stockholders of record of Lamar’s Class A common stock and Class B common stock on December 18, 2017.

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Nov 21, 2017

How Digital Data & Innovation are Making OOH a Core Media Buy

Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business.

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