News & Events

News & Events

National Parks Take Over Locally for Earth Day

Lamar Advertising of Roanoke was happy to participate in a nationwide Earth Day celebration last week. We too displayed National Park Foundation creative across our digital billboards right here in Southwest Virginia. These designs encouraged viewers to discover and reconnect with national parks! Read the full story here.



Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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