News & Events

News & Events

National Parks Take Over Locally for Earth Day

Lamar Advertising of Roanoke was happy to participate in a nationwide Earth Day celebration last week. We too displayed National Park Foundation creative across our digital billboards right here in Southwest Virginia. These designs encouraged viewers to discover and reconnect with national parks! Read the full story here.



Jul 2, 2018

Lamar Advertising and Partners Launch Data-Powered Digital Outdoor Campaign in Los Angeles for Delta and Equinox

Lamar Advertising Company is teaming up with Wieden+Kennedy, OMA, Clear Channel Outdoor and Wow Media as part of a dynamic digital billboard campaign using real-time flight data to encourage weary international travelers arriving at Los Angeles International Airport (LAX) to “sweat away” their jet lag.

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Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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