We are proud to serve the advertising needs of Roanoke, Lynchburg and Southwest Virginia. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience.

Nestled in the heart of the Blue Ridge Mountains, the beauty of Roanoke, Virginia is unparalleled. Visitors and residents alike enjoy a variety of outdoor activities and local attractions. The Salem Red Sox baseball team entertains Roanoke sports fans. Virginia Tech and Virginia Military Institute feed Roanoke's sizable student population while large businesses and corporations such as Advance Auto Parts, Norfolk Southern Railroad and ITT Night Vision boost the city's flourishing economy. Lamar of Roanoke is the largest billboard company in Southwest Virginia and the exclusive provider of Digital Billboards throughout the region.

Office Information

1545 Patrick Rd.
Roanoke, VA 24012
Phone: (540) 345-0494
Toll-Free: (800) 788-3009
Fax: (540) 343-6570

We are proud to serve the advertising needs of Roanoke, Lynchburg and Southwest Virginia. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience.

Nestled in the heart of the Blue Ridge Mountains, the beauty of Roanoke, Virginia is unparalleled. Visitors and residents alike enjoy a variety of outdoor activities and local attractions. The Salem Red Sox baseball team entertains Roanoke sports fans. Virginia Tech and Virginia Military Institute feed Roanoke's sizable student population while large businesses and corporations such as Advance Auto Parts, Norfolk Southern Railroad and ITT Night Vision boost the city's flourishing economy. Lamar of Roanoke is the largest billboard company in Southwest Virginia and the exclusive provider of Digital Billboards throughout the region.

News and Events

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Jun 6, 2017

Lamar Advertising Launches Personalized Digital Billboard Campaign using Vehicle Recognition Technology for Paramount Pictures’ Transformers: The Last Knight

Lamar Advertising Company and Paramount Pictures have unveiled a dynamic, technology-led digital out-of-home advertising campaign to promote the upcoming film release of Transformers: The Last Knight. Using its digital billboard network in conjunction with vehicle recognition technology from Vehcio, Lamar will deliver personalized, contextually relevant messages based on the make and model of the oncoming car.

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