Digital

Digital Billboards

Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. With Lamar's digital technology, the possibilities are endless.

  • Ads rotate in a slide show fashion every 6 to 8 seconds
  • Located on highways, major arteries and city streets
  • Change your message as often as you want with no production cost
  • Stream live data and user-generated content from your website/social media in real time
  • Display your ad within minutes
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Features & Specs

Philadelphia Digital Network

Take a look at our prime digital billboard locations in Philadelphia.

Lamar of Reading offers unparalleled digital billboard locations on the Philadelphia Turnpike, I-95, 422 Bypass and the intersection of Main and Markley Streets in Norristown. Contact our office at (610) 799-9421 to start advertising on our digital billboards today.

Dynamic Capabilities

Transform our Digital Billboards into giant scoreboards with live updates from sporting events.

Change your message weekly, daily, hourly or in real time – it’s up to you. Anything that is live on a website can be streamed to our Digital Billboards in real time. This includes countdowns, time, temperature, live scores, news feeds, trending items and more.

Amplify Message Relevance

Target used our digital capabilities and real time data to connect with shoppers and drive consumers to their store locations.

The flexibility of our Digital Billboards allows you to change your message based on the time of day, traffic conditions and more. We can tap into the local forecast and trigger relevant designs to run when it's rainy vs. sunny. We can even play designs based on the pollen level or the outcome of a football game!

Social Media

Stream tweets in real time directly to our Digital Billboards.

Combine Digital Out-of-Home and Social Media to extend the conversation where people are making buying decisions. We can stream content from Facebook, Twitter, Instagram, FourSquare and Google+ to our Digital Billboards. Don’t worry about filters; our Network Operating Center (NOC) covers that for you.

User-Generated Content

Display images or text from your website or social media account on our Digital Billboards.

Turn customers into copywriters with our Digital technology. We can pull images or text from your website or social media accounts and display it on our Digital Billboards in real time. It’s a great way to create a one to one relationship with consumers and establish brand ambassadors for your business or service.

Spec Sheets

Specs vary by unit. Please contact a local sales representative for availability and specifications.

Markets

We offer advertising space on Digital Billboards in the following markets:

United States

Case Studies

Learn more from our full list of great case studies

Creative

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Client Stories

Read more success stories on Out-of-Home advertising from our clients.

Browse Inventory

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Contact Our Digital Team

Take your advertising to a new level with Lamar's Digital capabilities.

Out-of-Home Design Tips

Create effective OOH advertising designs for your audience.