Put your message in front of pedestrians and vehicles on routes inside and along the busiest corridors in the market with Light Rail ads. Light Rails travel above ground, taking your ad to areas that other out-of-home advertising formats can’t go. Light Rail ads come in a variety of sizes and high-impact formats, reaching rush hour traffic and commuters where they live, work, shop and play.
Wrap the entire Light Rail with your ad to make a dramatic impact.
Light Rails travel on routes inside and along the busiest corridors in the market, delivering your message to commuters and vehicular traffic during rush hour and throughout the day. This continuity builds familiarity with your brand, so customers will think of you when making purchasing decisions. Light Rail ads are great for branding campaigns, which typically run for at least one year.
Use a high quantity of smaller Light Rail ads for 'call to action' campaigns.
Light Rail ads are highly effective for announcing a ‘call to action’ that consumers should take advantage of within a set period of time. They are designed to saturate the market in point-of-purchase locations, so consumers act upon a particular promotion or seasonal special immediately. Light Rails provide exposure in upscale areas, reaching an affluent audience.
The State of Montana increased tourism in a weak economy using out of home formats to target and influence those individuals already prone to travel.
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During the holiday season, Western Union differentiated itself from the competition and attracted new users by combining innovative advertising with out-of-home in Canada.
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"We have found outdoor advertising can provide our clients with a unique, cost-competitive medium for their marketing communications. It can work for you 24/7 to deliver the frequency and reach that you need to build sales."
Vice President, The Winnie Group, Inc.
"MillerCoors has focused its marketing primarily on package innovation and I feel that Outdoor is the most effective way of communicating these innovations to our consumer."
W. Scott Simmen
Brand Manager, W&L Sales Company Inc.
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