Circulating in the busiest areas of major metropolitan cities, bus advertising offers exposure to local commuters, drivers and pedestrians. These ‘moving billboards’ are typically displayed on the bus exterior and come in a variety of sizes and high-impact formats to reach your audience.
Wrap the entire Bus with your ad to make a dramatic impact in major metropolitan areas.
Bus ads move throughout residential and core business areas, delivering your message throughout the marketplace all day, every day. This continuity builds familiarity with your brand, so customers will think of you when making purchasing decisions. Bus ads are great for branding campaigns, which typically run for at least one year.
Use a high quantity of smaller Bus ads to saturate the market in a short amount of time.
Bus ads are highly effective for announcing new products, seasonal specials or the 'call to action' that consumers should take advantage of within a set period of time (typically 3 to 6 months). Bus ads capture consumers’ attention so they act upon a particular promotion immediately. Smaller formats are less expensive to produce, so you can flood the market with your ads.
Maybelline New York signed a two-year contract in August 2009 to sponsor Mercedes Benz Fashion Week. This new sponsorship posed several challenges, even though Maybelline was doing the makeup for nine…
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A network drives viewership in a highly competitive time slot using Digital OOH formats, blanketing the market on the air date to keep the shows top of mind.
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This established retailer educated their consumers about its expanded offerings with strategic messaging near the point of purchase to remain top-of-mind.
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During the holiday season, Western Union differentiated itself from the competition and attracted new users by combining innovative advertising with out-of-home in Canada.
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"In 2 ½ months, I had over 500 customers mention they had seen the Coolatta bus ad. The bus ads have been the most successful form of advertising for me. Because they’re always moving around, they get the Dunkin’ Donuts name out and remind people that I’m here. "
Owner, Dunkin’ Donuts
"The use of bus advertising allows us to have a message that goes throughout our community and also allows us to have exposure to people that may not have seen our on-line or print messages."
Marketing Director, Capital Auto Group
"We used buses to help reach motorists in their cars, to drive traffic to our BP stations, and to increase sales for our BP Visa Card. The campaign achieved all this and more. "
Automated Petroleum & Energy Company
"I put an ad on six buses, and over the next three months, every single person I knew said they saw the ad. Never before have I had this happen with any kind of advertising. The price is reasonable, the results were great, and the service was fantastic! Well done, Lamar!"
CEO, Aloyd Fitness Equipment Ltd.
"Response from advertising on the buses was so overwhelming that we could not keep up with the volume of callers. Our response has been much stronger than we anticipated and we are looking forward to using transit advertising in other cities. Transit advertising is a winner!"
Director of Local Recruiting, Jack In The Box
"I am amazed at the effectiveness of Lamar Transit’s advertising and creativity with bus wraps. They have helped us with branding our name by providing a creative and effective way to advertise our company on a daily basis."
General Manager, American Toyota
"The buses provided excellent visibility and a constant presence in the market, and the impact from the ads surpassed any experience I’ve had with radio, TV, or print. Our sales since beginning the advertising program have skyrocketed!"
Vice President, Associated Business Systems
"The bank saw the need to create a new image, a buzz and name recognition. The current campaign has been a success. It has brought attention to Columbia Bank and people recognize that we are in town and intend to become a major player."
SVP and Market Manager, Columbia Bank
Read more success stories on Out-of-Home advertising from our clients.
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