Creative

Creative

Highmark

Highmark, the downtown Pittsburgh-based health insurer, ran an advertising campaign on a North Side bus shelter during football season. The shelter, located between Heinz Field and Carnegie Science Center, was transformed into a football stadium for the campaign. Lamar Advertising and Highmark featured an extra bonus for football fans: select pictures taken inside the shelter also appeared on Lamar Advertising's digital billboard near the stadium.

Learn more about the Highmark Shelter campaign »