Baton Rouge, LA – January 28, 2014 – Local personal injury attorney Gordon McKernan is making a major statement in Baton Rouge, thanks to new 3D billboard embellishments from Lamar Advertising Company.
Lamar Advertising started producing custom 3D objects at its printing facility in Baton Rouge last year, and McKernan took advantage of this opportunity for his new campaign concept. Using its 3D production capabilities, Lamar Advertising created a 16-foot tall, 200-pound larger-than-life realistic foam cutout of Gordon McKernan and a 12-foot wide, 300-pound truck. The 3D foam props were secured to the billboard structure, creating a bold, impactful design.
“Lamar Advertising came up with the 3D billboard concept, and I thought it was a great idea. I am eager to try new trends so that my law practice can be as innovative as possible,” says Gordon McKernan.
A larger-than-life 3D rendition of Gordon McKernan (16-foot tall, 200-pound) stands on top of a truck (12-foot wide, 300-pound) extending off Lamar Advertising’s billboard space in Baton Rouge.
Close-up of 3D foam extensions on billboard.
“Our advertisers are constantly looking for the most innovative and advanced ways to utilize the out-of-home medium,” said Lamar Advertising Account Executive Amy Starnes. “One of the newest capabilities is using our custom 3D embellishments on billboards. Gordon McKernan took advantage of this opportunity for his campaign, and we expect that it will generate a lot of buzz around Baton Rouge.”
The 3D billboard stands between the exits of College and Acadian on I-10 west bound.
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About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. We have a lot to offer, but it all serves one purpose: helping our clients stand out. Please feel free to explore our website www.lamar.com
for additional information.
About Gordon McKernan Injury Attorneys
Gordon McKernan Injury Attorneys is a personal injury law firm based in Baton Rouge, Louisiana specializing in car and motor vehicle accidents. For over 20 years, the firm has represented victims across Louisiana, including Baton Rouge, Lafayette, New Orleans, Houma and Lake Charles. For more information, please visit www.getgordon.com
Marketing Communications Director
Lamar Advertising Company
Gordon McKernan Injury Attorneys