Baton Rouge, LA – January 11, 2012 – Vancouver City subway passengers will now be greeted with a bright, interactive wakeup call on their commute to work. Lamar Advertising Company (Nasdaq: LAMR) has partnered with Monster Media Canada to light up the public transit system of Canada with their Monster Wall: the first interactive large LCD screen in a Canadian public transit system.
Located in one of Canada Line's highest traffic stations – Vancouver City Station – at the corner of Granville and West Georgia, the Monster Wall sits in the heart of downtown Vancouver's busiest business, retail and entertainment districts. Canada Line's Vancouver City Station experiences an average of over 750,000 boards monthly. The Canadian Telecommunications company TELUS is the first advertiser to launch a campaign on the Monster Wall screen.
“Using motion recognition, touch control and mobile device communication capabilities, the Monster Wall in Vancouver City Station will be sure to capture and hold the attention of daily commuters,” said Lamar Transit Advertising Canada Ltd. General Sales Manager Dan Maure. “We are offering 21st century digital solutions to our advertisers with this innovative technology.”
Images shown: Monster Wall located in Canadian public transit system.
Monster Media Canada is the leader in the technology and content development, innovation and deployment of this unique out-of-home experience. With over 1,000 interactive program activations globally, Monster Media's track record speaks for itself. Lamar Advertising plans to roll out more interactive Monster Wall units in other high traffic locations inside Vancouver's rapid rail transit systems over the next 12 to 18 months.
For additional information, images or general media inquiries please contact:
About Lamar Advertising Company
Lamar Transit Advertising
Manager of Marketing Communications
Lamar Advertising Company
Monster Media Canada
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale.