News & Events

News & Events

WARC joins ACTIVATE Speaker Line-up



Toronto, October 5, 2015

Monique Dolbin, Associate Director of the World Advertising Research Centre (WARC) in the America’s has joined the slate of speakers for OMAC’s OOH Conference ACTIVATE which is being held on Oct. 28th in Toronto. 

Monique will speak on the “Lessons in OOH from the World’s Best Campaigns” and share the trends that WARC’s annual meta-analysis found in OOH through selected campaigns. She will also share WARC’s views on what the future holds for OOH.

Monique Dolbin

She will join the previously announced speakers,  Michael Trautmann, Co-founder and CEO, thjnk, Germany; Mike Bascom, Director of Marketing, High End Brands, Anheuser-Busch InBev and George Ault, Associate Creative Director, Zulu Alpha Kilo, Neil Morris, Founder Grand Visual, UK, Joanne Van der Burgt, President Ipsos Media CT and Paul Burkey, Director of Media Analytics, RealityMine.

For more information about ACTIVATE and to register click here.

About OMAC
OMAC is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising agencies. OMAC seeks to develop and implement new initiatives that serve as a resource to the industry and increase understanding of out-of-home media. OMAC members include Astral Out-of-Home, Clear Channel Outdoor, Cogeco Metromedia, Lamar Advertising Company, OUTFRONT Media, Pattison Outdoor Advertising and Quebecor Media Out-of-Home. OMAC members support the communities they do business in by donating more than $24 million annually in advertising space for charities and non-profit organizations. For more information visit

For more information please contact:

Rosanne Caron
President, OMAC
416.968.3435 x 108

Jacques Major
Director, Marketing and Communications, OMAC
416.968.3435 x 107

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