News & Events

News & Events

Digital Billboards Command High Attention Levels



Toronto, June 9, 2015

Six out of ten shoppers in major urban markets notice digital billboards according to a new study.

Vancouver shoppers pay the most attention with almost three quarters (75%) saying they notice digital billboards, compared to 62% in Toronto and 60% in Montreal. Attention levels are highest (79%) among urban adults age 35 – 49, a group that has an active lifestyle and spends more than half their day outside the home.

Attention levels are also high among smartphone owners (73%) providing opportunities for advertisers to interact with shoppers to provide offers and product/store information.

Shoppers who notice digital billboards are significantly more likely to be looking for new and innovative products than the average shopper. “This suggests that digital billboards can play a significant role in creating awareness and interest in new products,” said Rosanne Caron; President; OMAC.

About OMAC
OMAC is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising agencies. OMAC seeks to develop and implement new initiatives that serve as a resource to the industry and increase understanding of out-of-home media. OMAC members include Astral Out-of-Home, Clear Channel Outdoor, Cogeco Metromedia, Lamar Advertising Company, OUTFRONT Media, Pattison Outdoor, Quebecor Media Out-of-Home and Zoom Media. OMAC members support the communities they do business in by donating more than $24 million annually in advertising space for charities and non-profit organizations. For more information visit

For more information please contact:

Rosanne Caron
416.968.3435 x 108

Jacques Major
Director, Marketing and Communications
416.968.3435 x 107

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