News & Events

News & Events

Digital Billboards Command High Attention Levels

PRESS RELEASE

FOR IMMEDIATE CIRCULATION 

Toronto, June 9, 2015

Six out of ten shoppers in major urban markets notice digital billboards according to a new study.

Vancouver shoppers pay the most attention with almost three quarters (75%) saying they notice digital billboards, compared to 62% in Toronto and 60% in Montreal. Attention levels are highest (79%) among urban adults age 35 – 49, a group that has an active lifestyle and spends more than half their day outside the home.

Attention levels are also high among smartphone owners (73%) providing opportunities for advertisers to interact with shoppers to provide offers and product/store information.

Shoppers who notice digital billboards are significantly more likely to be looking for new and innovative products than the average shopper. “This suggests that digital billboards can play a significant role in creating awareness and interest in new products,” said Rosanne Caron; President; OMAC.

About OMAC
OMAC is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising agencies. OMAC seeks to develop and implement new initiatives that serve as a resource to the industry and increase understanding of out-of-home media. OMAC members include Astral Out-of-Home, Clear Channel Outdoor, Cogeco Metromedia, Lamar Advertising Company, OUTFRONT Media, Pattison Outdoor, Quebecor Media Out-of-Home and Zoom Media. OMAC members support the communities they do business in by donating more than $24 million annually in advertising space for charities and non-profit organizations. For more information visit www.omaccanada.ca.

For more information please contact:

Rosanne Caron
OMAC
President
rcaron@omac.comb.org
416.968.3435 x 108

Jacques Major
OMAC
Director, Marketing and Communications
jmajor@omaccanada.ca
416.968.3435 x 107

Feb 20, 2017

Lamar Advertising to Appear at the Morgan Stanley Technology, Media & Telecom Conference

Lamar Advertising Company (Nasdaq: LAMR) today announced that Sean Reilly, CEO of Lamar Advertising Company, is scheduled to participate in a question-and-answer session at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco, CA on Monday, February 27, 2017.

Read more »

Jan 10, 2017

Lamar Advertising Company to Release Fourth Quarter Ended December 31, 2016 Operating Results

Lamar Advertising Company (Nasdaq: “LAMR”) will release its fourth quarter ended December 31, 2016 earnings report before the market opens Wednesday, February 22, 2017.

Read more »