News & Events

News & Events

Lamar Advertising Expands Omaha Footprint with New Digital Billboard

Lamar Advertising of Omaha is expanding its out-of-home network with a new digital billboard (Panel #339) located on one of the busiest streets in Omaha targeting commuter traffic from downtown! This unit is located on 44th and Dodge street near many retail businesses, hospitals and restaurants.

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New Digital Billboard Lamar Advertising Omaha

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For more information, please contact our Omaha office at (402) 734-6850.

Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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