Baton Rouge, LA – July 17, 2012 – Lamar Advertising Company (Nasdaq: LAMR) is expanding its billboard inventory in Phoenix, Arizona, as part of its recent acquisition of American Outdoor Advertising. With 157 static and digital units, Lamar Advertising Company now has a major presence in the Valley’s billboard marketplace.
The inventory includes 127 static billboard faces, mainly located on high-traffic streets in Central Phoenix and surrounding communities, as well as 30 digital displays, which are strategically located on every major freeway in the Phoenix market.
“It is great to be in Phoenix,” said Christina Butler, General Manager of Lamar Advertising Company in Arizona. “This is a wonderful market for both local and national advertisers. We are so pleased to offer our customers prime locations in this thriving city.”
The digital display network differentiates Lamar from competitors in the Phoenix market. Lamar now offers exclusive digital coverage around Arizona State University, the largest university in the country, as well as prime locations next to the University of Phoenix stadium, home to the Arizona Cardinals and the annual Tostitos Fiesta Bowl.
“Our units on I-10 and I-17, as well as the 101 and 202 freeways, offer the best market distribution, making our total digital billboard package number one in the market,” adds Butler.
In addition, advertisers can post live scores, tie into social media, and stream user-generated content in real-time utilizing Lamar’s digital capabilities.
(Images from left to right: Lamar Advertising Company’s digital billboards, which are posted on unique art-deco structures, in Phoenix, Arizona.)
Lamar Advertising Company plans to add additional digital displays in Phoenix before the end of the year.
For additional information, hi-res images or general media inquiries please contact:
Manager of Marketing Communications
About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading outdoor advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 offices across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 offices devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale.