News & Events

News & Events

Lamar Advertising Launches Out of Home Campaign to Support Governor Polis’ Relaunch Efforts Across Colorado

June 10, 2020 - Denver, CO - With the goal of using Out of Home (OOH) to connect businesses, consumers and communities across Colorado, Lamar Advertising of Colorado has launched “Doing Our Part for Colorado,” a statewide PSA campaign intended to inform, unify and support Governor Polis’ relaunch efforts.

Lamar Advertising Doing Our Part for Denver

 Using more than 60 displays from its statewide inventory of billboards, posters, bus benches and kiosks, as well as the company’s digital billboard network, Lamar is partnering with local communities to display creative messages and share daily updates. The campaign is also coordinating the messaging closely with Governor Jared Polis’ “#DoingMyPartCO” and “HelpColoradoNow.org” as well as many other statewide initiatives. 

Lamar’s campaign will reach across multiple cities and communities including Boulder, Colorado Springs, Denver, Fort Collins, Greeley, Longmont, Loveland and Pueblo as well as additional Northern Colorado regions. 

The campaign also includes partnerships with local organizations statewide promoting their resources through Lamar’s digital billboard network, such as NoCo Recovers. 

Lamar Advertising Doing Our Part

“We have been working hard to provide the most up to date information to our business community and Lamar's help amplifying that voice is powerful and very appreciated.” said Ann Hutchison, CAE Executive Vice President of the Fort Collins Area Chamber of Commerce.

“Out of Home advertising has an important role to play in keeping people informed, helping businesses promote themselves as they reopen and relaunch and sharing messages of unity and support,” said Cliff Moak, Assistant General Manager of Lamar Advertising of Denver. “We are proud to serve so many communities across this great state.” 

Lamar Advertising Doing Our Part for Longmont

“Doing Our Part for Colorado” launched on April 27th and will continue to run throughout the remainder of the year across the state.

For more information, please visit http://go.lamar.com/doingourpart and http://www.lamar.com/denver

Press Contacts: 

Cliff Moak
Assistant General Manager
Lamar Advertising Company
(303) 280-7000
cmoak@lamar.com 

Allie McAlpin
Communications Director
Lamar Advertising Company
(225) 926-1000
amcalpin@lamar.com 

About Lamar Advertising Company

Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in the world, with more than 390,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,600 displays. Please feel free to explore our website www.lamar.com or contact us at hello@lamar.com for additional information.


Jul 20, 2020

MORNING CONSULT: With Canceled Plans in the Rearview Mirror, People Are Tweaking Their Itineraries and Hitting the Road for Vacation

As traffic returns to the roads, out of home advertising is also bouncing back.

Read more »

Jul 13, 2020

Lamar Advertising to Serve as Exclusive Provider of Out of Home Advertising at Allegiant Stadium in Las Vegas

Lamar Advertising Company has successfully negotiated to be the exclusive out of home advertising provider on the site of the brand new Allegiant Stadium, home of the NFL’s Las Vegas Raiders.

Read more »