By Ethan Sacks | New York Daily News
A billboard advertising the New York Islanders' new home at the Barclays Center is seen from a Brooklyn street.
The temperature may be in the 90s in Brooklyn, but the first hints of ice are on the horizon.
Billboards touting the borough’s newest sports heroes, the New York Islanders hockey team, are going up Monday across the borough, the Daily News has learned.
The “Tradition’s New Home” campaign by Barclays Center, which will be the Isles’ home ice starting this upcoming season, will featuring 20 billboards spotlighting a storied history that includes four Stanley Cup championships.
One of the billboards as part of the Barclays Center campaign touts center John Tavares.
The New York Islanders have a new home this season at the Barclays Center in Brooklyn.
Another billboard features Johnny Boychuk.
Some of the billboards feature the team’s stars, including captain John Tavares and defenseman Johnny Boychuk.
“We have been very cognizant of maintaining the history of the Islanders as they go through this transition,” said Barclays Center chief marketing officer Elisa Padilla.
“And the campaign is merging that history with Brooklyn.”
The original article appeared on the New York Daily News website »