News & Events

News & Events

Lamar Advertising Expands NYC Footprint with New Hudson Square Wallscape

Lamar Advertising of New York is expanding its out-of-home network with a new wallscape (Panel #1202) located at Hudson Street and Dominick Street! This board appeals to local residents in the very exclusive and high-end condos in the area. This board also targets many young people working in the neighborhood, nightlife seekers, and also hits the daily commuters en route to the Holland Tunnel.

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Lamar of NYC Wallscape

Contact Us
For more information, please contact our New York City office at (212) 644-6147.

Jun 15, 2018

How Billboards Are Challenging Digital Advertising

Out of Home (OOH) advertising is enjoying a resurgence. The adoption of new measuring techniques and location intelligence is empowering OOH to keep pace with advertising on digital channels like Facebook and Snapchat. Now, OOH advertisers can better understand who is viewing their ads, which helps them target content more precisely than ever before and better measure the ads’ impact.

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Jun 8, 2018

What Makes Award-Winning OOH?

At last year’s Cannes Lions International Festival of Creativity, the most awarded campaign was an out of home activation. Industry experts share their thoughts on what makes an award-winning campaign and why outdoor ads are an effective medium for creativity.

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