Sign is part of the Employment Policies Institute’s “Fast Food Flop” campaign
By Ron Ruggless | Nation's Restaurant News
New York Times Square billboards oppose the $15 fast food minimum wage proposal.
The Employment Policies Institute, a public-policy research group, has taken its opposition to New York’s proposed fast-food minimum wage increases to the street, erecting a billboard in Times Square.
The billboard is part of the Washington, D.C.-based group’s digital and print advertising campaign called “Fast Food Flop” that criticizes the recommended wage increase. It will be in Times Square through Sept. 20, said the group, which receives support from restaurants, foundations and individuals.
EPI is a non-profit group managed by Berman and Company, a Washington, D.C.— based communications firm that advocates for public policy issues.
The Fast Food Wage Board, called for by New York Gov. Andrew Cuomo, voted July 22 to recommend that the New York State labor commissioner phase in a tiered, $15-an-hour minimum wage
at restaurants with more than 30 units. The labor commissioner has yet to act on the recommendation.
The original article appeared on NRN.com »