Campaign Showcases Earth Day Pledges with #LetsRecycleRight and Celebrity PSAs on over 600 Digital Billboards Nationwide
Baton Rouge – April 22, 2014 – Lamar Advertising Company (NASDAQ: LAMR) is celebrating Earth Week 2014 by partnering with Recycle Across America (RAA) and notable celebrities to announce a simple solution that will deliver a profound impact on the environment and the economy – society-wide standardized labeling for recycling bins.
For Earth Week, Lamar Advertising Company has donated space on 600 digital billboards across the U.S. to feature Recycle Across America’s “let’s recycle right” campaign, which introduces the standardized labels and includes celebrities such as Kristen Bell, Angie Harmon, Stana Katic, Ian Somerhalder, Josie Maran, Alanis Morissette, Anthony Mackie, Gabby Reece, AnnaSophia Robb and Chris Salgardo, the president of the philanthropic brand, Kiehl’s Since 1851, who have donated over 200,000 standardized labels to K-12 schools through the U.S.
The campaign also combines social media and digital out-of-home to engage consumers and promote the importance of recycling right. Recycle Across America will ask people on Twitter to pledge to “recycle right” using standardized labels. Those who re-tweet the pledge from @recycleacrossam or tweet with #LetsRecycleRight will have their twitter handle featured on digital billboards nationwide.
Recycle Across America’s “recycle right” campaign running on digital billboard space donated by Lamar Advertising Company.
“At Lamar, we are committed to the environment, so partnering with Recycle Across America was a natural fit,” said Ian Dallimore, Innovation and Digital Strategist of Lamar Advertising Company. “Integrating social media with digital out-of-home is a great way to drive engagement. We are excited to help Recycle Across America promote the importance of recycling right and to get more people involved in this important initiative.”
The Recycle Across America campaign will run on Lamar Advertising Company’s digital billboards nationwide through April 27, 2014. For more information, please visit www.letsrecycleright.org
. To learn more about Lamar’s environmental initiatives, please visit www.lamar.com/About/GivingBack/Environment
About Lamar Advertising Company
Lamar Advertising Company is the nation’s leading out-of-home advertising firm. Lamar offers solutions for clients in the form of bulletins, posters, digital billboards, buses, benches, transit shelters and highway logo signs. Founded in 1902, Baton Rouge-based Lamar has a broad corporate reach with over 200 locations across the United States, Canada and Puerto Rico specializing in outdoor and transit advertising. In addition, Lamar has 22 locations devoted to the highway logo sign business. This network provides clients with local market insight, as well as the services provided by a firm on a national scale. We have a lot to offer, but it all serves one purpose: helping our clients stand out. Please feel free to explore our website www.lamar.com
for additional information.
About Recycle Across America (RAA)
Recycle Across America (RAA) is a 501(c)(3) non-profit organization, which has developed the first ever society-wide standardized labeling system for recycling bins to help eliminate the public confusion surrounding recycling. RAA and the standardized labels have been identified as a world-changing solution by Ashoka Global Innovators for the Public and have been referred to as "... one of the top environmental fixes taking root today" by the New York Times. This initiative represents what can be accomplished when simple solutions are implemented making it easier for society to act on their good intentions. For more information, visit www.recycleacrossamerica.org
Marketing Communications Director
Lamar Advertising Company
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