Baton Rouge, LA – August 25, 2015 – Lamar Advertising Company
(Nasdaq: LAMR), one of the largest outdoor advertising companies in North America, today announced its recent transit advertising contract renewal with BC Transit
for an additional ten year term. The new agreement commenced August 1, 2015, and will enable local, regional and national brands to reach more than 50 million commuters across British Columbia per year.
“Lamar’s high quality transit advertising displays on BC Transit buses provide unparalleled coverage for advertisers,” said Lamar Advertising Regional Vice President Byron Montgomery. “We’re thrilled to continue helping our valued customers reach audiences in hundreds of communities across the province of British Columbia.”
BC Transit’s inventory includes 590 buses, connecting commuters across more than 130 communities in the Kootenays, North, Okanagan, South Coast and Vancouver Island regions of British Columbia. On average, BC Transit carries more passengers per hour of service and is used by a higher proportion of residents than their peer systems in other Canadian communities, providing excellent visibility for advertisers. Lamar connects advertising agencies and businesses to the transit advertising medium, displaying advertisers’ messages on the interiors and exteriors of BC Transit’s conventional and double-deck buses.
“We are pleased to continue our relationship with BC Transit,” adds Montgomery. “We look forward to successful execution of the new contract and maximizing revenue growth for the transit system.”
Photos: Lamar Advertising Regional Vice President Byron Montgomery presents a revenue share check to Manuel Achadinha, President and CEO of BC Transit (left). Exterior bus advertisements on a BC Transit double-deck bus in Victoria (right).
Lamar offers a variety of transit
advertising formats throughout British Columbia including bus, rail and station displays, reaching commuters as they travel throughout the marketplace.
For more information about advertising in British Columbia, please visit www.lamar.com/bccanada.
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About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with more than 315,000 displays across the United States, Canada and Puerto Rico. Lamar offers advertisers a variety of billboard
, interstate logo
advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 2,000 displays. Please feel free to explore our website www.lamar.com
or contact us
for additional information.
Regional Vice President and General Manager
Lamar Advertising Company
Lamar Advertising Company