Digital Billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. With Lamar's digital technology, the possibilities are endless.
Muddy Water Paddle Company used Digital Billboards to promote their annual Paddle Battle Race and keep consumers engaged.
Display a live countdown on our Digital Billboards to generate awareness and excitement for upcoming events or store openings. Our Digital Billboards can count down to a specific day or time, even down to the second. The countdown updates automatically with every rotation of the board.
Target used our digital capabilities and real time data to connect with shoppers and drive consumers to their store locations.
The flexibility of our Digital Billboards allows you to change your message based on the time of day, traffic conditions and more. We can tap into the local forecast and trigger relevant designs to run when it's rainy vs. sunny. We can even play designs based on the pollen level or the outcome of a football game!
Under Armour connected mobile with Digital Out-of-Home to promote Stephen Curry's 2014 NBA All Star appearance and the launch of the Under Armour Anatomix Spawn shoe.
Complement and increase the impact of your mobile ad campaign with Digital Out-of-Home. Using geo-fencing capabilities, we can serve mobile ads to your target audience when they’re in proximity to a billboard, event venue, retail location, etc. When people aren’t looking at their mobile device, outdoor media reinforces your message and connects audiences with brands.
Stream tweets in real time directly to our Digital Billboards.
Combine Digital Out-of-Home and Social Media to extend the conversation where people are making buying decisions. We can stream content from Facebook, Twitter, Instagram, FourSquare and Google+ to our Digital Billboards. Don’t worry about filters; our Network Operating Center (NOC) covers that for you.
Transform our Digital Billboards into giant scoreboards with live updates from sporting events.
Change your message weekly, daily, hourly or in real time – it’s up to you. Anything that is live on a website can be streamed to our Digital Billboards in real time. This includes countdowns, time, temperature, live scores, news feeds, trending items and more.
Display images or text from your website or social media account on our Digital Billboards.
Turn customers into copywriters with our Digital technology. We can pull images or text from your website or social media accounts and display it on our Digital Billboards in real time. It’s a great way to create a one to one relationship with consumers and establish brand ambassadors for your business or service.
After launching Prudential’s new “Bring Your Challenges” platform – the company’s first unified brand effort in 135 years – it decided to tackle one of the biggest…
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Using Digital Out-of-Home to engage the local community, Finnegans, a regional brewery, successfully publicized a limited release beer. Read more »
TBS needed to keep postseason games top of mind with their viewers. Taking advantage of out-of-home digital formats, they were able to provide up-to-the-minute information on…
The Los Angeles Philharmonic is widely regarded as one of the most innovative and forward-thinking orchestras in America. The 2008-09 season marked the end of world-renowned music director and conductor…
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"Thank you, Lamar Advertising for introducing us to the power of digital billboards. We were impressed with Lamar's level of customer service and attention to detail. Adding digital advertising to Taste of Wisconsin’s marketing mix helped break attendance records!"
Candy Eisenhauer
Taste of Wisconsin
"I want to extend my thanks to Lamar for supporting the 2015 Walk to End Alzheimer's in Milwaukee/Sheboygan. Your billboards delivered a tremendous number of additional impressions and greatly assisted in increasing awareness of our largest fundraising event of the year."
Robyn McGill
Communications and Marketing Manager, Alzheimer's Association
"My stores have used billboard advertising for the past 11 years. Billboards provide us with a cost effective way of reminding customers that we exist and also gives us an opportunity to showcase featured products. I only utilize forms of advertising that give me a return on my investment and billboards do just that."
Ed Evanoff
Uniquely Evans
"Choosing Lamar Advertising was a great way for us to promote our new moving business. Lamar's staff was very knowledgeable in helping us design our billboard. The location they found for us was perfect; it was right off the I-94 freeway! Because of Lamar, we were able to get our name out there. I would recommend them to any business out there!"
Nikki & Josh Fuchs
Owners, Fuchs Moving LLC
"Lamar Advertising was a help to Miles for Hope the minute I reached out to them. They provided over 10 billboards in the Waukesha/Milwaukee area. Part of the success of the event was due to the advertising. Their account executive was great to work with, and I look forward to working with him and the company again."
Brianne Bennett
Event Organizer, Miles for Hope
"Lamar Advertising was a great way for us to create added awareness and buzz for our radio station. We worked with them to create a plan that enabled us to get our message to the masses through a targeted billboard campaign. We received a lot of great feedback both from new and current listeners!"
Peter Adams
Marketing and Promotions Manager, 88Nine Radio Milwaukee
"Billboard advertising has been EXTREMELY beneficial to our company’s day to day operations! There is a direct connection between locations of our billboards and customer demographics, which is fantastic. Advertising with Lamar has been the best form of getting our product to our customers!"
Kevin Harper
COO, Bundles of Weave
"The billboards were very effective in spreading the word throughout the community that teachers do such important work. I received a lot of positive feedback from teachers and principals commenting on the billboards. Your generous donation was a big part of our success."
Darienne Driver, Ed.D.
Superintendent of Schools, Milwaukee Public Schools
Read more success stories on Out-of-Home advertising from our clients.