A Bulletin is the largest standard-sized billboard that delivers maximum exposure to vehicular traffic on expressways, highways and primary arteries. How big is a billboard? Typically 14 feet high and 48 feet wide, a bulletin provides 672 square feet of space for your ad. Bulletins offer unparalleled visibility.
Permanent Bulletins often point travelers to the nearest exit for restaurants, lodging and fuel.
Permanent Bulletins remain in high density locations for maximum advantage. They build familiarity with your brand, so customers will think of you when making purchasing decisions. With our Permanent Bulletin package, your ad remains at one fixed location throughout the duration of your campaign (usually one to 12 months).
Extend your creative into the next dimension with custom 3D extensions.
Take your billboard design to the next level by adding three-dimensional embellishments. Lamar Advertising produces custom 3D objects at its printing facility in Baton Rouge. Share your ideas with a Lamar rep, and they will guide you through every step of the process.
Plywood and adhesive vinyl extensions transformed this Bulletin into a larger-than-life drill.
Boost the impact of your ad with an extension or “cutout” that goes beyond the rectangular space of the billboard. Add creative extensions up to 5 feet at the top, 2 feet at the side and one foot at the bottom. Extensions are available in the following formats: inflatables, mold making, steel, wood, foam and fiberglass.
A Rotary Bulletin package gives you a geographic and demographic advantage: you'll cover more ground and reach more people.
Reach more people and refresh your audience by periodically moving your advertisement. With our Rotary Bulletin package, we move your advertisement from one Bulletin location to another at stated intervals (usually every 60 to 90 days) within a particular market.
After launching Prudential’s new “Bring Your Challenges” platform – the company’s first unified brand effort in 135 years – it decided to tackle one of the biggest…
Read more »
A challenger brand in a commodity category, NIVEA sought to differentiate themselves by elevating their product benefit to a meaningful consumer benefit: more kissable lips. Read more »
A network drives viewership in a highly competitive time slot using Digital OOH formats, blanketing the market on the air date to keep the shows top of mind. Read more »
Using out of home formats to tout recent accomplishments to the local community, University of Arizona was able to successfully reinvent its image. Read more »
Learn more from our full list of great case studies
Get inspired with more creative examples online.
"Thank you, Lamar Advertising for introducing us to the power of digital billboards. We were impressed with Lamar's level of customer service and attention to detail. Adding digital advertising to Taste of Wisconsin’s marketing mix helped break attendance records!"
Candy Eisenhauer
Taste of Wisconsin
"It is such a great privilege to work with [our Lamar artist]. He's very talented, has a great eye for color and is always prompt and obliging."
Temah Copelovitch
Administrator, Chesen Laser Eye Center
"I want to extend my thanks to Lamar for supporting the 2015 Walk to End Alzheimer's in Milwaukee/Sheboygan. Your billboards delivered a tremendous number of additional impressions and greatly assisted in increasing awareness of our largest fundraising event of the year."
Robyn McGill
Communications and Marketing Manager, Alzheimer's Association
"My stores have used billboard advertising for the past 11 years. Billboards provide us with a cost effective way of reminding customers that we exist and also gives us an opportunity to showcase featured products. I only utilize forms of advertising that give me a return on my investment and billboards do just that."
Ed Evanoff
Uniquely Evans
"Choosing Lamar Advertising was a great way for us to promote our new moving business. Lamar's staff was very knowledgeable in helping us design our billboard. The location they found for us was perfect; it was right off the I-94 freeway! Because of Lamar, we were able to get our name out there. I would recommend them to any business out there!"
Nikki & Josh Fuchs
Owners, Fuchs Moving LLC
"Lamar Advertising was a help to Miles for Hope the minute I reached out to them. They provided over 10 billboards in the Waukesha/Milwaukee area. Part of the success of the event was due to the advertising. Their account executive was great to work with, and I look forward to working with him and the company again."
Brianne Bennett
Event Organizer, Miles for Hope
"Lamar Advertising was a great way for us to create added awareness and buzz for our radio station. We worked with them to create a plan that enabled us to get our message to the masses through a targeted billboard campaign. We received a lot of great feedback both from new and current listeners!"
Peter Adams
Marketing and Promotions Manager, 88Nine Radio Milwaukee
"Billboard advertising has been EXTREMELY beneficial to our company’s day to day operations! There is a direct connection between locations of our billboards and customer demographics, which is fantastic. Advertising with Lamar has been the best form of getting our product to our customers!"
Kevin Harper
COO, Bundles of Weave
Read more success stories on Out-of-Home advertising from our clients.