The Educator's Credit Union
sent out a huge thank you to the teachers at Milwaukee Public Schools
. The message ran on Lamar Advertising Company's digital billboards across Milwaukee during Teacher Appreciation Week.
In addition to the seven digital billboards purchased by the Educator's Credit Union, Lamar Advertising Company donated space on four digital displays, so the message ran on the entire digital network.
The campaign was a huge success. Below is an excerpt from a letter sent to Lamar Advertising of Milwaukee from Milwaukee Public Schools:
I would like to personally thank you and your company for the gift of digital billboards to help us honor our hard-working educators during National Teacher Appreciation Week. The billboards were very effective in spreading the word throughout the community that teachers do such important work. They are the foundation on which future generations grow and thrive.
I received a lot of positive feedback from teachers and principals commenting on the billboards and the other efforts we engaged in to make teachers feel appreciated.
Your generous donation was a big part of our success. Thank you again for your most generous gift to Milwaukee Public Schools.
Darienne B Driver, Ed.D.
Superintendent of Schools
Lamar Advertising of Milwaukee also featured a photo of the billboard on its Facebook page
. The post reached over 5,000 people on social media, and was also shared by 36 people.
Learn more about Lamar's commitment to giving back »